This has been a long time coming.
Since I first dreamed up DigitalRunning.com in 2007, I’ve been waiting for the moment when I would be able to pull on a DigitalRunning.com jersey for a race. In the grand scheme of things, it’s really kind of silly compared to everything that goes into developing a community of runners online. So, the available cash went to more important things like a more robust infrastructure for the website, fronting money for the challenge medals and travel expenses for our many events since launching the site in 2011.
Finally, our advertising budget and strategic plan came together, allowing us to recruit ambassadors to spread our message to a wider audience. Of course, those ambassadors need gear. Here’s what we came up with:
All of the gear is fully dye sublimated, meaning that the fabric itself is dyed. That keeps everything light while maintaining the wicking and ventilating properties of the garments.
We also came up with a fun vintage style casual cotton t-shirt:
Who gets to wear this stuff? I do! Of course, they were actually made for our ambassadors. In addition to Raffi, they are:
Megan from Running Toward the Prize.
Jennifer from My Frugal Wife
Gigi from Running on Candy
Kim from Barking Mad About Running
Tammy from Ginger Mantra
Laura from Running for Kicks & Giggles
We have extra T-shirts available for purchase for those who’d like one, but (for now at least) the tech gear is exclusive to the ambassadors. If you see one of them at your next race, stop and say “Hi”!
What do you think of the gear?